Bergamo in bicicletta is the new portal launched by the City of Bergamo, fully dedicated to urban cycling and related services. It serves as a single, coordinated digital access point for all information about the city’s cycling network, designed to simplify and streamline the connection with other municipal services.
This explainer video was created to introduce and promote the portal, as part of a broader communication and billboard campaign developed by the agency 2Caffè, aimed at raising awareness among citizens about the environmental and economic benefits of choosing the bicycle for everyday mobility.
The video’s visual identity stands out for its use of characters stylized as pictograms, directly referencing road signage: a simple, clear, and instantly recognizable visual language for those who live and ride bikes in the city. This design choice not only makes the message accessible and familiar but also transforms the communication into a powerful and immediate visual experience—one that engages and inspires an ever-growing number of citizens to embrace cycling as a sustainable and conscious way to move through the urban landscape.
Frames
Credits
Client: Comune di Bergamo
Agency: 2caffè
Account: Letizia Ferrari
Art Direcion: Elisabetta Brignoli
Agency: 2caffè
Account: Letizia Ferrari
Art Direcion: Elisabetta Brignoli
Storyboard: Ernesto Zanotti
Illustration: Ernesto Zanotti
Animation: Ernesto Zanotti
Illustration: Ernesto Zanotti
Animation: Ernesto Zanotti
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