New generation, same heart. This is the concept behind the 2022 edition of When East Meets West, the international co-production market organized by the Fondo per l’Audiovisivo del Friuli Venezia Giulia.
The 'new generation' of WEMW is configured as a catalyst for transformation where everything, including life itself, can magically change and take on new and different forms, a universe where futuristic and hyper-technological elements blend seamlessly with the human approach, characteristic of the event's traditional philosophy.
The trailer aims to represent this constantly moving world as a complex mechanism that is both rational and magical at the same time.
Frames
Beyond the trailer, the new identity shapes itself in the stunning visuals created for the event stage.
Last but not least, additional visuals are tailored to enrich also
the event website and create a seamless experience for every participant.
the event website and create a seamless experience for every participant.
Credits
Client: Fondo per l’Audiovisivo del Friuli Venezia Giulia
Creative Direction: Davide Weber, Ernesto Zanotti
3D Animation: Davide Weber
Post Production: Ernesto Zanotti
3D Animation: Davide Weber
Post Production: Ernesto Zanotti
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